The German premium sports and off-road car company Porsche has announced its big move into the electric automobile market already some months ago. Now, Porsche has launched a new film, that underlines its ambition to take on the electric challenge and even take on a leading position. Porsche´s absolute beautiful and clean design and state-of-the-art engineering is repeatedly reflected in the great commercials and image films by Pthe German premium manufacturer. Each and every time Porsch launches a trailer it is a treat of the eye for designers and innovators like me. I am loving it.