Animation of CarAds
The Mill has developed the so-called “Black Bird”, the first fully adjustable car rig that creates photoreal CG cars. This car rig can be used to create any kind of car in the 3D software environment and solves the challenges many car companies and advertisers are facing, that are car availability and model revisions. Once a car advertisement was shot, there is usually no chance to make changes. A new shot would increase costs significantly. Both of these problems are history with the Black Bird, an absolutely useful innovation in car advertisement.
Source: The Mill Black Bird